Monday, 10 December 2007

Assessment guidance for Transactional Website analysis


This is directly from the specification


To be eligible for Mark Band 3, learners must have selected a site to

investigate without any prompting and produced a comprehensive description

of the site’s design, using well-chosen illustrations. Learners must also have

fully evaluated each of the features described, as well as the effectiveness of

the site as whole, considering both strengths and weaknesses.

For full marks in this band, learners will have demonstrated that they are

discerning consumers, who can look beyond the obvious features of a

transactional website and understand what the designer is trying to achieve.

They will have commented on the ‘customer experience’ and have made

some suggestions for improvements/enhancements.

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